Responsibilities

• Build a compelling go-to-market strategy for Amazon Shipping products and strategic programs across the EU (UK, France, Italy, Spain), driving shipper acquisition and volume growth
• Define priorities, roadmap, and operating plan to reach and exceed annual GTM goals for EU Shipping across domestic and regional parcel delivery offerings
• Lead GTM initiatives from strategy to execution in close collaboration with Product, Engineering, Operations, Commercial/Business Development, Finance, and the broader marketing team
• Deeply understand EU shippers and their needs across segments (SMB and Enterprise); ensure every marketing activity resonates with customers, creating meaningful engagement and driving adoption of Amazon Shipping services
• Partner with in-region Commercial and Product teams to align GTM strategy with local dynamics and shipper needs
• Develop KPIs to carefully manage and measure the impact of GTM campaigns and spend across all four EU countries
• Influence executive leaders through narratives, representing the EU Shipping marketing perspective in global planning forums
• Conduct regular campaign analysis to continuously improve processes, outputs, and ROI
• Navigate ambiguity, challenge skepticism, and take on the hardest problems, willing to fail in the name of learning what works best over the long term

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Demonstrated success in driving GTM strategy and execution for technical or service-based products.
• Exceptional storytelling, writing, and presentation skills.
• Strong analytical mindset and experience using customer insights and performance data to drive decisions.
• Bachelor’s degree in marketing, business, technology, and/or relevant field of study such as computer science and/or cloud computing.

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• MBA
• Experience working cross-team and synthesize feedback and input from product management, engineering, testing, and marketing
• Experience marketing to B2B supply chain audiences in European countries (UK, France, Italy, Spain)
• Experience working with international teams across time zones and navigating multi-country launches simultaneously
• Familiarity with parcel delivery networks, last-mile logistics, or supply chain services

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .