Sr. Product Marketing Manager - AI and Agents at Addepar | New York City, NY | $127K/yr – $199K/yr

Addepar

Sr. Product Marketing Manager - AI and Agents

New York City, NY (On-site)

$127K/yr – $199K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own AI product marketing with end-to-end GTM execution, translating complex AI and agent capabilities into market-ready messaging and scalable launch processes that drive adoption and growth.

Own AI product positioning, go-to-market strategy, and cross-functional launch readiness for native AI solutions and workflows.
Lead collaboration with Product and GTM teams to produce materials, thought leadership, and education that establish Addepar as a leadership voice in AI for financial services.

Job Description

Develop and execute a comprehensive product marketing and GTM strategy for native AI solutions and workflows in alignment with company and platform goals
Manage the product and feature launch process for new AI and agent capabilities in collaboration with Product, Marketing and GTM teams, ensuring successful market entry and immediate user adoption
Serve as the AI subject matter expert, using market and competitive insights to refine positioning and equip internal teams with the talking points and awareness needed to stay up to date on the latest developments
Build deep working relationships across Product and GTM teams to translate technical AI and agent frameworks into market-ready solutions that drive growth and adoption
Define product positioning and craft compelling product messaging that clearly articulates Addepar’s value proposition in the market and resonates with the target audience
Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions, workflows and use cases
Produce regular thought leadership, educational content and marketing materials to build brand awareness and solidify Addepar’s leadership in the space

4-8 years of product marketing experience. Experience with an AI-native B2B SaaS, financial services or fintech preferred
Full stack product marketer with experience launching and positioning native AI and agentic workflows, and developing strong value propositions and associated content
Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital

Addepar

4.0 Glassdoor

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva and São Paulo.

Founded in 2009

New York, New York, USA

1.4K employees (60 in marketing)

addepar.com

74% recommend to a friend

84% CEO approval