Responsibilities

• Own the end-to-end value proposition, differentiated messaging, and customer-facing narrative for Agreement Manager within the broader Docusign IAM platform
• Drive cross-functional GTM launches for new Agreement Manager capabilities, creating product Bill of Materials (BOM) and ensuring operational alignment across Sales, Marketing, and Success
• Partner with Sales Enablement to equip global field and partner teams with the pitch decks, demos, competitive battlecards, and training required to effectively showcase Agreement Manager's value
• Uncover actionable customer usage insights and persona pain points to optimize the buyer journey, drive feature adoption, and feed critical user feedback directly into the Product Management roadmap
• Partner with Growth and Field Marketing to build integrated acquisition, cross-sell, and upsell campaigns targeting key industries and buying personas
• Serve as a core subject matter expert, crafting narratives and delivering presentations for customer conferences, partner summits, and executive briefings

Requirements

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios
• Bachelor's degree or equivalent practical experience
• Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams
• Experience using data for customer insights and recommendations
• Experience simplifying complex, technical topics for non-technical audiences

Preferred

• MBA from top tier school or work equivalent
• Deep familiarity with AI both as part of marketed products and internal use
• Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems
• Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs
• High-ownership mindset with a proven ability to drive projects from concept to completion with minimal direction, and align priorities to company goals and leadership objectives