Own brand strategy execution and lifecycle leadership for a rare-disease portfolio, shaping multi-channel plans, payer/market access, and cross-functional alignment to drive launches and growth.

• Strategy Development: Design and guide implementation of comprehensive brand marketing strategies for assigned product(s), ensuring that strategies align with business objectives and defined market and channel opportunities.
• Life Cycle Management: Manage product(s) throughout their lifecycle, from market introduction through maturity and potential loss of exclusivity, ensuring continuous optimization of market performance, profitability, and competitive positioning. Identification of new indications, new business channels or new formulations is very important.
• Market Access: Collaborate with Market Access to develop strategies consistent with the brand value proposition & key stakeholder dynamics.
• Market Research & Competitive Intelligence: Conduct ongoing market research, competitor analysis, and customer insights to inform product positioning and strategy adjustments. Monitor changes in market trends, competitor product launches, and regulatory changes.
• KOL & Physician Engagement: Develop and maintain relationships with Key Opinion Leaders (KOLs) and physician advocates to support brand messaging, clinical differentiation, and overall product success. Oversee the organization of advisory boards, speaker programs, and educational symposia in collaboration with Marketing Operations, Medical Affairs, Legal and other key disciplines.
• Digital and Multi-Channel Marketing: In collaboration with the Marketing Operations team, drive the implementation of digital and multichannel marketing strategies, including social media, email marketing, and online advertising to enhance product visibility and engagement with healthcare professionals.
• Product Forecasting & Budget Management: In collaboration with rare disease commercial disciplines and leadership, lead the creation of annual revenue forecasts with key demand assumptions. Ensure knowledge of and ability to make investment decisions in alignment with P&L management.
• Cross-Functional Collaboration: Act as the brand lead and work collaboratively with internal teams such as Marketing Operations Execution, Medical, Regulatory, Legal, Patient Services, and Sales to ensure successful product commercialization and delivery to market.
• Vendor Management: Oversee the selection and management of external vendors for marketing research, creative agencies, digital marketing, and promotional activities. Ensure projects are delivered on time, within budget, and aligned with strategic objectives.
• Performance Tracking & Adjustments: Monitor product performance metrics such as sales, market share, and profitability. Adjust marketing plans and tactics based on real-time data and market conditions to maximize brand success.