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Account Manager - Influencer Marketing
TommieTest
Boston, NY (Remote)
$90K/yr - $105K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Sr Planner, Influencer & Content, Nature Valley
Golden Valley, MN (Remote)
Salary Not AvailableSenior Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive social media and influencer marketing for the Snacks unit, owning strategy, execution, and cross-functional collaboration to hit brand KPIs.
- Own day-to-day influencer plans, content delivery, and agency partnerships across TikTok, Instagram, and YouTube.
- Must-have: 3+ years in brand social or influencer marketing within CPG, with proven results.
- Standout: Real-time optimization, cross-functional MET planning, and QA of creator content.
Job Description
Drive social media and influencer marketing for the Snacks unit, owning strategy, execution, and cross-functional collaboration to hit brand KPIs.
- Own day-to-day influencer plans, content delivery, and agency partnerships across TikTok, Instagram, and YouTube.
- Must-have: 3+ years in brand social or influencer marketing within CPG, with proven results.
- Standout: Real-time optimization, cross-functional MET planning, and QA of creator content.
General Mills
4.1 Glassdoor
We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Founded in 1928
Minneapolis, Minnesota, USA
25K employees (2,153 in marketing)
83% recommend to a friend
92% CEO approval
Traffic Signals
Monthly Visitors
385.6K
Traffic Source Mix
Search
45.5%
Direct
35.5%
Referral
13.2%
Social
4.9%
Paid
0.8%
Headcount Trend
Current headcount: ~24.7K
Marketing Team
Marketing Team Size
1,906 (8% of company)
Median Career Experience
13.5 years
Median Tenure
6.2 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Minal Vaidya
Head of Talent Acquisition
At the company for 1 year 2 months
Chris Kapica
Head of Brand Strategy & Marketing
At the company for 4 years 7 months
Yvonne Yin
Head of HRBP Marketing & Corprate Functions
At the company for 6 years 8 months
Kristin Atherton
Sr. Director of Marketing Planning & Activation, Global Media & Incentives
At the company for 11 years 4 months
Funding
Last Raise
Post IPO Debt, 1 years ago
