Sr. Paid Media Marketing Manager, Amazon Ads, Paid and Social Media Team, Amazon Ads

New York City, NY (On-site)

$138K/yr – $187K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize the Amazon Ads paid media program across cross-functional teams, with a focus on measurement, KPI alignment, and leadership-ready reporting.

Paid media strategy ownership and rollout across Amazon Ads.
Measurement agenda and KPI framework to inform optimization and investment.
Agency/internal liaison translating business goals into plans and ensuring deliverables meet standards.

Job Description

Responsibilities

Define and execute the paid media strategy for Amazon Ads marketing objectives.
Partner with Amazon Ads marketing teams as a paid media subject matter expert, aligning business goals with planning and execution.
Manage and drive a learning agenda and measurement approach
Maintain a complete planning schedule, and make it constantly visible to leadership and stakeholders.
Develop KPIs and uncover channel insights to benchmark expectations and goals and inform ongoing optmization and investment decisions.
Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics. Present findings to business leaders.
Serve as the primary liaison between our media agency and internal stakeholders, translating business objectives and brief inputs into actionable media plans and ensuring agency deliverables meet strategic and executional standards
Keep a pulse on current paid media trends to identify new opportunities for our paid campaigns

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience using Microsoft Excel to manipulate and analyze data

Preferred

Experience of B2B marketing best practices
Experience in digital marketing and content production timelines and process
Experience developing and executing campaigns across a multitude of timezones and languages

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com