Sr Media Specialist at Vericast | San Antonio, TX | $100K/yr – $130K/yr

Vericast

Sr Media Specialist

San Antonio, TX (Hybrid)

$100K/yr – $130K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end paid media and testing program for financial services clients, tying spend to business outcomes via advanced targeting, tracking, and attribution; partner with cross-functional teams to scale proven strategies and provide clear, client-facing insights.

Campaign Execution & Optimization: Manage Google, Bing, and AI-powered search campaigns, with testing and continuous improvement.
Measurement & Insights: Build attribution frameworks and present actionable recommendations to clients.
Cross-Functional Delivery: Collaborate with Strategy, Data, IT, Creative, and Compliance to ensure compliant, scalable campaigns.

Job Description

Responsibilities

Build, launch, and manage campaigns- Google, Bing, AI-powered search
Configure advanced targeting, tracking, and attribution frameworks
Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)
Troubleshoot and resolve technical campaign issues
Ensure high-quality campaign setup and execution standards
Analyze campaign performance -Google, Bing, AI-powered search
Develop insights and actionable recommendations
Design and execute testing frameworks (A/B, multivariate, incrementality)
Scale successful strategies and document best practices
Present performance insights and recommendations to clients in a clear, accessible way

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field required
Advanced degree (MBA/Master’s) preferred but not required
5–7 years of experience in digital media or performance marketing
Hands-on experience with Google, Bing, AI-powered search
Proven track record of campaign execution and performance optimization
Experience presenting to clients or senior stakeholders
Financial services marketing experience preferred
Experience with integrations, APIs, or MarTech stacks preferred
Technical Expertise: Google, Bing, AI-powered search
Analytics: Strong data analysis, testing, and performance optimization skills

Nice to Have

MBA/Master’s degree preferred but not required

Benefits

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance.
A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

Vericast

Vericast is the FI performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

San Antonio, Texas, USA

963 employees (80 in marketing)

www.vericast.com