Responsibilities

• Build & execute comprehensive marketing plans and corresponding tactical plans / programs to achieve organizational goals.
• Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate market trends and their potential implications to current and future work/projects.
• Understand competition and develop competitive differentiation positioning strategy.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
• Work with Key Opinion Leaders to better understand how the da Vinci Surgical Systems are being utilized and determine how to communicate that value proposition to other customers.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partner.
• Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner in the healthcare space.
• Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

• Lead cross-functional teams to deliver high value marketing projects and programs.
• Deliver impactful presentations to senior and executive Intuitive leadership.
• Be a market expert in world of healthcare – effectively leveraging the value propositions, approved claims, customer feedback, and sales input to maximize Intuitive’s footprint and growth trajectory for minimally invasive care.
• Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.
• Strategic planning, marketing, and execution of perioperative educational continua
• Ensure execution of total program management & societal strategies
• Responsible for assisting in KOL development on a national level
• Driving targeted marketing plans that support perioperative leadership initiatives

• Strategic planning, marketing, and execution of perioperative educational continua

Requirements

• 12+ years of marketing, sales experience, and/or field based experience in a therapeutic medical device company or health system preferred.
• A proven record of achievement and leadership.
• Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision.
• Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
• Must demonstrate creative thinking, processes, and development of innovative marketing campaigns.
• Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents.
• Bachelor degree required, MBA or Masters degree preferred.
• Must be well versed in MS Office Suite.
• Must be available to work full-time hours.
• Ability to travel up to 50%

• MBA or Masters degree preferred.

Preferred

• MBA or Masters degree preferred.