Responsibilities

• Strategic Campaign Coordination: Coordinate the execution of comprehensive company and client marketing initiatives (including campaigns, collateral, webstore content, and digital programs), ensuring strict alignment with approved brand standards, processes, and governance.
• Content Distribution Analysis: Develop, execute, and analyze content distribution strategies to ensure maximum reach and engagement, verifying alignment with client marketing standards and performance targets.
• Budget Management & Forecasting: Partner with the VP of Brand to meticulously manage marketing budgets and forecasts. Your focus will be on maintaining effective financial control and ensuring that programs operate efficiently within designated budgetary constraints.
• Marketing Technology Optimization: Effectively leverage and optimize cutting-edge CRM, E-commerce, and Automated Lead Generation Systems (ex. Hubspot) to maximize output and achieve high Marketing Return on Investment (MROI).
• Performance Tracking & Optimization (Data Analysis): Establish and rigorously track key performance indicators (KPIs) to analyze the performance of all marketing campaigns. Proactively identify data-driven areas for improvement, A/B testing, and optimization to enhance overall effectiveness.
• ROI Modeling & Growth Strategy: Determine and establish ROI metrics for all initiatives. Develop and implement strategies based on performance data to significantly grow ROI and drive sales.
• Best Practice Application: Research, uncover, and apply marketing best practices and methodologies to ensure the most effective and efficient plans for attracting and retaining current/potential clients and top buyers.
• Project and Calendar Oversight: Utilize proficient project management skills with tools like Monday.com to coordinate complex marketing projects. Oversee the precise creation and maintenance of the client marketing calendar entries.
• Trend Management: Actively monitor and integrate the latest marketing trends, technologies, and analytical tools into existing frameworks to maintain a competitive edge.
• Content Strategy & Alignment: Contribute to the development of engaging and relevant content, ensuring it is data-informed and adheres to brand messaging standards while directly addressing target audience interests

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Deep understanding of branded merchandise (hard/soft goods, decoration techniques) and effective sales strategies.
• Proven ability to build strong ROI from marketing campaigns
• Proficiency in Microsoft Office Suite.
• Experience with various CRM platforms (Salesforce, HubSpot, CommonSKU, ESP).
• Excellent organizational, prioritization, and time-management skills (Monday.com experience preferred).
• Detail-oriented and able to manage multiple projects effectively.
• Ability to thrive in a fast-paced, team-oriented environment.
• Excellent presentation and communication skills (Canva, Gemini, Copilot, ChatGPT experience a plus).
• Adaptability to both independent and collaborative work.

Preferred

• Experience with Canva, Gemini, Copilot, ChatGPT is a plus.

Benefits

• A Rewarding Culture: Focused on individual growth and success through targeted training, competitive benefits, and promotional opportunities.
• A Diverse and Inclusive Workplace: We strive to create an environment where everyone can bring their whole selves to work. We are committed to an equitable and accessible recruitment process.
• The "Leaderpromos Edge": Just like our clients, we strive to stand out. We leverage cutting-edge technology and global reach to deliver exceptional results. For over 25 years, our passion for creativity and client dedication has earned us a spot among the top 1% of distributors nationwide.