Responsibilities

• Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.
• Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
• Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.
• Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.
• Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.

Requirements

• Bachelor's degree in marketing, communications, business, or equivalent
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with MS Office Professional Suite, including intermediate knowledge of Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Can communicate effectively with all levels of the organization
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast-paced, high-tech company
• Experience managing incentive-based programs in a lifecycle marketing context
• 7+ years of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social

Nice to have

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• MBA, or Master's degree
• 2+ years of retail, operations, product or program management, or business management/consulting with negotiations and delivering results experience
• 1+ years of using SQL to extract and manipulate data experience
• Experience managing large amounts of data, including customer segments and online campaign metrics
• Experience in a fast-paced, high-tech company, or experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround
• Experience in B2B, high-tech products/services preferred

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.