Responsibilities

• Design and lead multi-channel integrated campaigns that translate complex value propositions into scalable demand generation motions.
• Review and audit campaign performance and paid media tactics, serving as an internal subject matter expert to elevate the team's overall technical proficiency in digital channels.
• Own the performance narrative for Tier 1 programs. Translate funnel metrics into campaign strategy adjustments and proactive growth opportunities.
• Partner with Sales to execute account-based marketing tactics for Tier 1 segments, ensuring high-value accounts receive personalized messaging and coordinated SDR outreach.
• Act as a senior collaborator across the organization, guiding Content and Web/Ops teams to ensure all activities align with the broader growth strategy.
• Act as a strategic partner for performance marketing campaigns, guiding ad strategy, audience targeting, and budget optimization to ensure high-performance execution.
• Orchestrate campaign launches by briefing creative, copy, and social teams to ensure a cohesive narrative across all digital touchpoints.
• Monitor the lead handoff process between marketing campaigns and SDRs/sales, ensuring that high-intent leads are routed correctly and followed up on within agreed SLAs.

Requirements

• 7-10 years of experience managing large-scale campaigns for B2B companies in a lead generation capacity and/or in an agency setting.
• 3+ years of hands-on experience managing and optimizing paid social (LinkedIn, Meta) and CTV/Digital ad spend at scale.
• Deep understanding of the connection between top-of-funnel paid media activity and bottom-of-funnel sales conversion, with the ability to bridge this gap for the team.
• You operate with a high degree of ownership. You proactively identify bottlenecks in campaign performance or sales-handoff processes and implement data-backed solutions independently.
• Extensive knowledge of marketing automation systems, preferably HubSpot & Salesforce.
• Ability to work effectively in a fast-paced environment and communicate clearly with global marketing peers.
• Strong attention to detail, problem-solving skills, and an analytical mindset.
• Proactively explores opportunities to add value to job accomplishments.
• Strong project management skills.
• Highly motivated, self-starting nature.

Benefits

• Total Rewards: We support our people with competitive medical, vision, and dental plans (including company-offset premiums), a 401 (k) with company match, and an unlimited Paid Time Off (PTO) policy that empowers you to take the time you need to maintain a healthy work-life balance.