Sr. Marketing Governance Strategy Manager at Kia America | Irvine, CA | $109K/yr – $147K/yr

Kia America

Sr. Marketing Governance Strategy Manager

Irvine, CA (On-site)

$109K/yr – $147K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive Kia’s marketing planning and governance by turning strategy into cross‑functional roadmaps and clear execution frames.

Own the enterprise marketing planning and governance cadence across cross-functional teams.
Must-have: 8+ years in marketing operations or integrated planning with executive‑level insights.
Standout: Central roadmap design, risk mitigation, and cross‑launch coordination.

Job Description

Responsibilities

Priority One – 30% Strategic Planning Integration & Development
Partner with Marketing leadership during annual and quarterly planning cycles to align cross‑functional timing across production, media, retail, PR, partnerships, and finance.
Translate Brand and General Marketing strategies into integrated execution roadmaps.
Identify priority conflicts or resource constraints early and recommend sequencing adjustments.
Establish structured launch frameworks that clarify accountability and cross-team coordination.
Priority Two – 25% Enterprise Alignment & Governance Cadence
Lead recurring strategic alignment checkpoints to ensure clarity on priorities, risks, and required decisions.
Maintain and manage the enterprise marketing master roadmap to ensure cross-channel synchronization.
Provide structured visibility into launch readiness, timing and budget risks, while tracking decisions and escalation pathways to maintain momentum and accountability.
Deliver executive-ready summaries that connect execution status to business impact.

Requirements

Bachelor’s degree or equivalent experience required.
8+ years of experience in marketing operations, integrated marketing planning, or project management within a cross-functional marketing organization
Experience defining reporting requirements and translating data into clear, executive-level insights and recommendations.
Specialized Skills And Knowledge Required
Strategy-to-execution planning: translate priorities into clear plans and actions.
Advanced Excel/PowerPoint; familiarity with planning tools and execution logs (risks/decisions/dependencies).
Governance cadence discipline with early risk visibility and follow-through.
Cross-functional stakeholder management (teams, agencies, HQ/regions).
Integrated planning/program management across milestones, approvals, and dependencies (incl. change impacts).
Executive-ready communication (written/verbal summaries and recommendations).

Preferred

Masters or MBA is a plus.
5+ years of experience working in production, media, PR, experiential, and/or partnerships workstreams highly preferred.
Automotive OEM experience is preferred.

Benefits

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Kia America

Kia America is headquartered in Irvine, California and is a subsidiary of Kia Corporation. Kia’s technology-rich product lineup of cars, SUVs, and alternative-powered vehicles are backed by the industry-leading Kia 10-year/100,000-mile limited warranty program.

Founded in 1994

Irvine, California, USA

4.2K employees (213 in marketing)

www.kia.com