Sr. Marketing Content Strategist, AI Visibility

New York, USA (Hybrid)

$185K/yr – $210K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own scalable content systems and governance for discoverability and reuse, with heavy focus on AI-enabled discovery and structured data strategies.

  • Must-have: 6-8+ years in content/SEO and cross-functional influence.
  • Standout: Experience shaping content architecture for AI, LLM retrieval, and structured data.

Job Description

Responsibilities

  • Build Scalable Content Systems
  • Define structured content models including taxonomy, metadata, schema, and modular architecture
  • Partner with Web and Digital teams to ensure technical implementation supports discoverability and reuse
  • Establish governance standards that enable content reuse across channels, regions, and formats
  • Translate AI search and AEO trends into actionable content architecture
  • Develop guidelines for machine-readable, structured, and citation-friendly content
  • Optimize content for LLM retrieval, featured snippets, and zero-click experiences
  • Build feedback loops to measure and improve visibility across AI-driven surfaces
  • Create scalable intake, production, and publishing workflows
  • Define RACI models across Product Marketing, Brand, Demand Gen, and Comms

Requirements

  • 6-8+ years of experience in content strategy, SEO, content operations, or marketing operations
  • Deep understanding of technical SEO, and evolving search behavior
  • Background in B2B or technical marketing
  • Experience designing scalable workflows across multi-team, fast-moving environments
  • A systems-thinking mindset — you see content as an asset, not an output
  • Proven ability to influence without authority and drive alignment across cross-functional teams
  • Comfort operating in environments where AI is reshaping discovery and engagement

Preferred

  • Experience optimizing content for LLM retrieval or answer engines
  • Exposure to schema or structured content approaches, with curiosity to go deeper
  • Experience implementing or evolving CMS and marketing technology systems

Benefits

  • Stock Options
  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life and Disability Insurance
  • Professional Development Funds
  • Flexible Time Off
  • Paid Holidays
  • Paid Sick Days
  • Paid Parental Leave
Cockroach Labs logo

Cockroach Labs

3.6 Glassdoor

Cockroach Labs is the creator of CockroachDB, the cloud native, distributed SQL database enterprises trust to run mission-critical applications that scale
fast, survive disaster, and thrive everywhere.

Founded in 2015
New York, New York, USA
720 employees (52 in marketing)
57% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
206.1K
Traffic Source Mix
Search
50.3%
Direct
36.6%
Referral
8.8%
Social
3.4%
Paid
0.9%

Headcount Trend

Current headcount: ~721

Marketing Team

Marketing Team Size
36 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$633.1M
Last Raise
$278M
Series F, 4 years ago

Funding History

  • Dec 2021
    Series F • $278M
  • Jan 2021
    Series E • $160M
  • May 2020
    Series D • $86.6M

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