Serves as the dedicated marketing lead for deposit led, rate offer initiatives, with accountability for campaign strategy, execution, governance, and ongoing optimizations. Ability to work autonomously, exercise sound judgment, and maintain accountability for priorities, decisions, and outcomes Uses marketing principles, customer insights, prior campaign results, and offer performance learnings to recommend strategies that support business objectives and improve campaign effectiveness. Develops, maintains, and obtains approval on marketing project briefs specific to rate offers. Partners with product and analytics teams to define offer objectives, eligibility criteria, audience segmentation, timing, test plans, measurement approach, and performance expectations. Reviews creative treatments to ensure messaging accurately reflects the approved rate offer, eligibility requirements, disclosures, and customer experience. Coordinates with product, analytics, creative services, agency, compliance, operations, and leadership partners to develop and execute effective marketing plans. Manages end-to-end planning and execution while adhering to established procedures, controls, approval requirements, and risk management expectations. Knowledge of managing the end-to-end marketing campaign process Technology mindset with the ability to leverage marketing platforms, data, automation, and process tools to improve campaign execution, accuracy, and efficiency. Experience working in a highly regulated industry Experience with compliance and risk management Strong attention to detail and accuracy Strong financial services acumen High ethical standard Ability to work autonomously, exercise sound judgment, and maintain accountability for priorities, decisions, and outcomes Please click here for a list of benefits for which this position is eligible.