Responsibilities

• The Senior Marketing Consultant (SMC)'s primary role is to be the marketing relationship manager and the advisor firm's marketing strategist.
• SMCs are client-facing project managers and task executors.
• They are responsible for all communications.
• Curate and implement digital marketing editorial calendars for each advisor’s blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor's overarching goals.
• Create traditional advertisements such as print, billboard and radio, negotiating rates with publication companies.
• Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
• Learn and produce each advisor’s marketing plan based on advisor preferences, working with LPL’s current tools to integrate the overarching plan.
• Schedule and host regular bi-weekly discussions with the advisors.
• Work with internal and external parties to maintain the advisor’s brand (logo, design treatment, etc.), website, and blog.

Requirements

• Bachelor’s degree in marketing, communication, or related field.
• 5-7 years experience in marketing and digital marketing.
• Experienced with CRM, inbound marketing tools, and web management.

Preferred

• Familiarity with Salesforce and AdvisorStream
• Financial services experience

Benefits

• 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.