Responsibilities

• Execute annual marketing communications plan that aligns with BRF business strategies leveraging program analytics, consumer, customer, and competitive insights.
• Identify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences.
• Design and produce visually engaging marketing materials, including social media graphics, event flyers, infographics, and email templates, following established brand guidelines.
• Support execution of integrated marketing campaigns for BRF brands which may include video production, email marketing, direct mail, PR, digital media, and other brand enhancing assets.
• Manage day-to-day social media operations, including scheduling posts, monitoring engagement, and analyzing performance metrics to inform improvements.
• Help develop and execute digital marketing campaigns and content calendar to drive awareness and engagement.
• Conduct social listening to monitor brand sentiment, industry trends, and customer feedback, leveraging insights to inform marketing strategies.
• Lead website content development and management, ensuring the site remains up-to-date, visually compelling, and optimized for user experience and SEO.
• Collaborate with internal teams and external partners to create and update website pages, blog content, and digital assets that support brand initiatives.
• Update and maintain the corporate and branded websites through WordPress, including creating new pages and optimizing existing content for performance and accessibility.

Requirements

• Bachelor's Degree required in Communications, Marketing, Business or related field, supplemented with experience in marketing, agency or communications environment.
• Minimum of five (5+) years of full-time experience in marketing communications and or content development.
• Exceptional written communication skills and a talent for digital storytelling that leads to engagement on multiple digital channels.
• Demonstrated digital marketing experience, including social media, email, and content marketing with an understanding of associated success metrics and analytics.
• Proficiency in graphic design software (Adobe Suite and Canva) and digital marketing tools (social media platforms, email marketing software like MailChimp).
• Experience using WordPress or similar CMS platforms.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Excellent communication and presentation skills required to deliver clear perspectives on complex business problems.

Benefits

• You’ll also receive a comprehensive benefits package including a low premium and out of pocket cost medical, dental and vision coverage, 401k with company match, generous sick and vacation time, 9 paid holidays, birthday and floating holidays, volunteer time and more!