Responsibilities

• You will help run the day-to-day marketing execution engine to generate leads and pipeline for Betterment at Work, working across email, social, webinars, content, partnerships, and events.
• Build, execute, and optimize email campaigns in our marketing automation platform, including audience segmentation and list management
• Develop marketing copy across email, social, and web, spinning up initial drafts for review and ensuring a consistent brand voice
• Manage creative asset development process , coordinating timelines and feedback across creative, compliance, and external partners
• Support content marketing strategy across owned channels, distributing compelling content to grow inbound lead generation and support our enterprise sales team
• Manage webinar execution in terms of logistics, promotion, platform setup, and post-event follow-up and lead handoff
• Circulate regular updates on key reports and campaign performance

Requirements

• 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels
• Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus)
• Working knowledge of B2B channel tactics—email nurture, webinars, partnerships, social, paid social, content marketing, and events
• Strong writing and editing skills; able to independently draft email and social copy for review
• Comfortable managing creative and compliance review workflows, including asset trafficking and approvals
• Strong project management skills and able to manage multiple campaigns and stakeholders, keep timelines on track, and work independently
• Collaborative team player who excels at building relationships cross-functionally
• Background in fintech, financial services, or other regulated industries is a plus

Preferred

• Background in fintech, financial services, or other regulated industries

Benefits

• We offer a competitive suite of benefits , including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options