Responsibilities

• Develop and execute integrated B2B, D2D, door hanger & virtual phone marketing strategies that align with company goals, including digital advertising, content marketing, and social media campaigns
• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to optimize reach and conversions
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic
• Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for SEO
• Implement & manage current marketing automation tools to streamline email marketing campaigns, lead nurturing, and customer engagement efforts
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to measure campaign performance and identify opportunities for improvement
• Collaborate with graphic designers to create compelling visual content using Adobe Creative Suite tools like Photoshop and Illustrator for digital ads, social media posts, and website assets
• Conduct A/B testing on landing pages and ad creatives to enhance conversion optimization strategies
• Manage social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, ensuring targeted outreach and brand consistency
• Coordinate with sales teams on B2B marketing initiatives to generate leads and support sales funnel development

Requirements

• Direct Sales Track Record, Canvassing Experience, Proficiency with SEO tools (e.g., SEMrush, Ahrefs) for keyword research and competitive analysis
• Strong understanding of conversion optimization techniques to maximize campaign effectiveness
• Expertise in Adobe Photoshop, Adobe Creative Suite (Illustrator, InDesign) for content creation and graphic design
• Experience managing websites using WordPress or similar CMS platforms
• Hands-on experience with Google Ads (formerly Google AdWords), Facebook Advertising, paid advertising campaign management, and social media advertising campaigns
• Technical skills including HTML, CSS, JavaScript basics for website updates and troubleshooting
• Knowledge of web analytics reporting tools such as Google Analytics and Google Tag Manager for performance tracking
• Ability to execute email marketing campaigns using marketing automation platforms like HubSpot or Mailchimp
• Familiarity with e-commerce platforms and online sales strategies
• Strong copywriting skills for compelling content creation across digital channels

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Professional development assistance