Sr. Manager/Director, Global Marketing

Nashville, TN (On-site)

$65K/yr – $85K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive global marketing for CCMG artists across 70+ markets, focusing on digital-first campaigns and fan growth.

  • Must-have: 3–6 years in marketing within a label, agency, or global brand with international campaigns.
  • Standout: Deep Christian/faith-based music expertise and cross-territory collaboration with global teams.

Job Description

Responsibilities

  • Global Campaign Development : Build and execute innovative global marketing campaigns across 70+ international markets, with a strong focus on digital-first and short-form strategies to spark global discovery and engagement.
  • Digital & Moment Marketing : Identify and create shareable cultural moments around artists, leveraging TikTok, Instagram Reels, YouTube Shorts, and emerging platforms to maximize visibility and fan engagement. Participate in artist/manager meetings and collaborate with CCMG Marketing and Digital teams to build targeted International plans around releases and ex US tour dates/appearances.
  • Market Expertise : Develop marketing approaches tailored to entertainment audiences globally, understanding local cultural nuances and the broader crossover into mainstream popular culture.
  • Territory Collaboration : Partner closely with international affiliates and distributors to deliver localized content strategies, secure DSP support, and activate artist campaigns across key territories. Join recurring Capitol/UMG calls to build relationships, gain insight and promote CCMG artist priorities.
  • Global Communications : Manage day-to-day communications with international teams, ensuring alignment on campaign objectives, timelines, creative assets, and reporting.
  • Audience Acquisition & Engagement : Drive global fanbase growth, with an emphasis on superfan identification and conversion, building long-term audience loyalty and direct relationships.
  • E-Commerce & D2C : Collaborate with global e-commerce and D2C teams to ideate and launch exclusive product offerings, bundles, and experiences that drive incremental revenue.
  • Physical Market Initiatives : Support global physical music releases and work with international retail teams to secure prime positioning and promotional opportunities.
  • Data-Driven Strategy : Utilize global marketing analytics, digital KPIs, and fan insights to refine strategies, optimize campaigns, and maximize ROI.
  • Travel : Represent the label and support artists on the ground at key global events, promo runs, and activations.

Requirements

  • 3-6 years of marketing experience, preferably within a record label, digital agency entertainment company, or global brand.
  • Strong knowledge of digital platforms, social trends, and content formats, especially TikTok, Instagram, YouTube, and emerging platforms.
  • Deep understanding of the Christian/faith-based music landscape and its relationship with global pop culture.
  • Experience managing international marketing campaigns and working cross-functionally with global partners.
  • Excellent written and verbal communication skills, with the ability to effectively manage communication across 70+ international markets.
  • Analytical mindset with experience interpreting campaign performance data and turning insights into action.
  • Highly organized, detail-oriented, and able to thrive in a fast-paced, high-energy environment.
  • Willingness to travel internationally as required.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

Universal Music Group

3.7 Glassdoor

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com

Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)
65% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
352.6K
Traffic Source Mix
Search
55.2%
Direct
34%
Referral
6.9%
Social
3.5%
Paid
0.4%

Headcount Trend

Current headcount: ~18.7K

Marketing Team

Marketing Team Size
2,960 (16% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$8.6B
Last Raise
Post IPO Debt, 3 years ago

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