Responsibilities

• Media Management & Performance
• Provide senior oversight on planning, activation, and optimization across Linear/CTV, OLV/YouTube, Audio, and Programmatic Display/Native.
• Ensure high standards of executional excellence (QA, UTG/SOT, pacing, budget management) and drive continuous process and automation improvements.
• Lead test-and-learn agendas and performance readouts that turn data into clear, actionable decisions for clients and internal teams.
• Maintain strategic relationships with platform and media partners to unlock innovation, alpha/beta opportunities, and performance gains.
• Client Leadership
• Own senior client relationships and overall VPM performance for a set of complex, high-impact accounts.
• Lead day-to-day and quarterly strategy, planning, and readouts across Video, Audio, and Display/Programmatic, tying recommendations to EMR and enterprise outcomes.
• Influence executive client stakeholders to evolve media, measurement, and operating models in ways that unlock incremental, enterprise-level impact.
• Cross-Channel Strategy & Thought Leadership

Requirements

• 8+ years of experience directly responsible for enterprise-level Video/Audio/Programmatic media programs.
• 4+ years of people management experience, including managing direct reports and leading teams through change, and coaching managers and/or senior ICs (not only analysts).
• Proven track record driving strong performance outcomes through VPM channels (incremental revenue, profitability, EMR lift, brand and full-funnel outcomes).
• Proven track record leading integrated planning and activation across multiple channels or brands.
• Deep experience with performance-based, direct response, and full-funnel media programs.
• Deep experience with major buying and measurement platforms (e.g., The Trade Desk, DV360, Google Ads/YouTube, verification tools such as DoubleVerify/MOAT/IAS, TV tools such as Nielsen/SQAD/Kantar/Strata).
• Skilled at translating complex data into clear, influence-ready narratives for senior stakeholders.
• Exceptional communication and client relationship skills — comfortable navigating ambiguity, difficult conversations, and executive-level discussions.
• Strong conceptual and analytical problem-solving skills; able to bring structured thinking and sound judgment to complex decisions.

Preferred

• Experience in performance marketing for large-scale brands (retail, eCommerce, subscription/telecom, healthcare, or similar).
• Experience spanning both traditional (Linear TV/Radio) and digital video/audio planning and activation.
• Prior leadership role at a digital agency, holding company, or client-side digital team with cross-channel responsibility.
• Experience leading or contributing to new offering development, productization of services, or BD/pitch efforts.