Responsibilities

• Build and maintain a strong network across regional sports communities to stay ahead of emerging trends, talent, and cultural movements relevant to Red Bull.
• In collaboration with Athlete Marketing Managers and the National Athlete Marketing team, identify, recruit, develop, and manage relationships with high-potential athlete talent that aligns with Red Bull’s brand values and strategic priorities.
• Partner cross-functionally with Media Network, Communications, Partnerships, and Field Marketing teams to maximize athlete storytelling opportunities and audience reach.
• Support the development of athlete pathways by identifying emerging talent and creating opportunities for progression within Red Bull’s athlete ecosystem.
• Maintain a deep understanding of the regional sports landscape, including key athletes, influencers, teams, events, and cultural trends, to inform strategic planning and talent decisions.
• Ensure athlete activities are executed to the highest standards, delivering measurable impact for both the athlete and the Red Bull brand.
• Influence and contribute to the annual Region Sports Marketing Business Plan
• Lead the project management and provide execution support of local Red Bull Sports Marketing events
• Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
• Oversee regional Sports Marketing resources to maximize the impact of local events.

Requirements

• 10+ years of progressive experience in Sports Marketing, with a demonstrated track record of delivering impactful consumer-facing programs.
• Deep understanding of sports culture, athlete ecosystems, and consumer engagement strategies, with the ability to identify and capitalize on emerging trends at both regional and national levels.
• Strong knowledge of traditional, digital, experiential, and non-traditional marketing strategies, with an ability to integrate channels into cohesive and effective marketing plans.
• Proven experience developing and executing innovative marketing concepts that drive brand relevance, consumer engagement, and measurable business outcomes.
• Demonstrated success managing complex projects, multiple priorities, and cross-functional stakeholders in a fast-paced environment.
• Significant experience managing large budgets and resources, including forecasting, planning, allocation, and performance tracking to maximize return on investment.
• Strong understanding of marketing communications, content strategy, and storytelling, with the ability to identify compelling narratives and translate them into impactful consumer experiences.
• Experience working with athletes, influencers, teams, leagues, events, or sports properties, including partnership development, relationship management, and activation.
• Excellent communication, presentation, negotiation, and relationship-building skills, with the ability to influence stakeholders at all levels.
• Passion for sports, culture, and the Red Bull brand, with a deep understanding of the role sports marketing plays in driving brand affinity and business growth.
• Employees may be required to lift and or move up to 25 pounds or more as needed

Benefits

• Benefits Eligible: Yes