Responsibilities

• Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.), ensuring consistency with the overall brand narrative and marketing priorities.
• Develop always-on and campaign-specific content calendars that align with seasonal priorities and product launches.
• Partner closely with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification.
• Monitor social trends, emerging platforms, and consumer behavior to keep the brand culturally relevant and ahead of the curve
• Ensure accurate distribution of reports detailing social media benchmarks, and strategies to improve our connection to consumers.
• Develop and be accountable for influencer marketing programs that drive authentic brand advocacy and measurable results.
• Identify and nurture connections with creators, tastemakers, and brand advocates who resonate with the company's values and audience.
• Lead influencer budgets, contracts, and deliverables in partnership with legal and procurement teams.
• Evaluate campaign impact using engagement, sentiment, and ROI metrics; translate insights into actionable strategies.
• Lead talent engagement strategies, including partnerships with celebrities, athletes, and cultural icons for Hey Dude Brand.

Requirements

• BS or BA degree in business marketing or related field (MBA or similar degree highly desired)
• At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products
• Shown ability to lead others within a team or similar experience for 3 or more years
• Intricate and knowledge of key global social platforms
• Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Consistent record to develop and run cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales.
• Sophisticated analytical skills, ability to translate complex data into useful strategy
• Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills
• Agency management experience is a plus
• Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously

Benefits

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.