Responsibilities

• Lead strategy and execution of multi-channel campaigns across Meta, Pinterest, TikTok, and Snapchat, driving measurable business impact and long-term growth.
• Own Product Catalog strategy, delivering dynamic, personalized ad experiences and leading creative strategy with internal teams and agency partners.
• Oversee campaign optimization across audiences, creative, bids, budgets, pacing, and placements to consistently achieve KPIs and growth targets.
• Manage agency and vendor relationships, setting expectations and driving accountability, innovation, and results.
• Partner cross-functionally with analytics, insights, and marketing teams to deliver reporting and strategic recommendations.
• Drive innovation through platform betas, emerging technologies, experimentation, competitive analysis, and market research to identify scalable growth opportunities.
• Advise senior leadership on performance, risks, opportunities, and strategic priorities using insights from tools such as Adobe Analytics and platform reporting.
• Lead and develop direct reports, fostering a high-performance culture centered on collaboration, experimentation, and accountability.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred; equivalent experience considered.
• 8+ years of hands-on paid social experience, with strong expertise in Meta platforms and preferably within retail or performance-driven environments.
• Proven experience managing paid social campaigns end-to-end, including strategy, execution, optimization, and performance analysis.
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Excellent communication and cross-functional collaboration skills across creative, analytics, and merchandising teams.
• Proficiency with MarTech tools, campaign automation, and performance optimization platforms.
• Strong analytical mindset with the ability to translate data into strategic recommendations and business decisions.
• Experience managing and optimizing large-scale digital advertising budgets.
• Ability to stay current on platform updates, algorithm changes, industry trends, and emerging digital marketing technologies.
• Agency experience preferred, but not required.
• Certifications such as Meta Blueprint, Google Ads, or Google Analytics are a plus.

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance