Responsibilities

• Own paid social strategy end to end across Meta, TikTok, Pinterest, and Reddit, from budget allocation and audience targeting to performance analysis and invoice reconciliation.
• Partner with video, UGC, and influencer/whitelisting talent to ideate and test video-first, demonstration-led creative that sells the product’s core differentiation, not just feature callouts, then report back on what’s working and why.
• Match creative to platform: know which asset, format, and message belongs on Meta versus TikTok versus Pinterest versus Reddit, and when it needs to run.
• Balance always-on performance campaigns with brand-building investment, recognizing that only a small share of the audience is in-market at any given time and the rest is future pipeline.
• Maintain deep technical fluency in each platform’s targeting, delivery, and bidding algorithms, and actively direct campaign structure and signals rather than defaulting to automation.
• Write creative briefs, give feedback and inspiration to the creative team, and audit final ad design and copy before it ships.
• Design and execute structured experiments (creative, audience, placement, bidding) and turn results into clear, data-driven recommendations.
• Track performance beyond last-click and platform-reported ROAS, incorporating branded search lift and CVR trends as signals that creative is working.
• Report on strategy and outcomes weekly and monthly to marketing leadership.
• Stay ahead of platform updates, format changes, and emerging opportunities across all supported channels.

Requirements

• 7+ years managing paid social with a focus on e-commerce and consumer products; DTC experience strongly preferred.
• A track record of building and scaling paid social campaigns with measurable results, ideally including video-led or brand-building creative that also performed.
• Deep, hands-on technical expertise across Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, and Reddit Ads, including how each platform’s delivery and bidding algorithm actually works, not just how to launch a campaign.
• Strong analytical skills and comfort in data analysis and reporting tools; you can diagnose why a campaign is underperforming, not just that it is.
• Experience writing creative briefs and giving direct, specific creative feedback that improves what ships.
• A self-starter who takes ownership, communicates clearly with leadership, and is comfortable taking on more scope as the team grows.
• Bachelor’s degree in Marketing, Advertising, or a related field.
• Bachelor’s degree

Benefits

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products