Responsibilities

• Partner with the Director of Marketing to define and deliver seasonal product marketing strategy and key marketing styles for UGG Men’s, grounded in consumer insights, marketplace trends, and business objectives
• Develop and own key seasonal product stories from positioning to brief through concept, ensuring product USPs are clearly communicated
• Serve as the product expert for UGG Men’s, leading product intent, benefits, and storytelling
• Support the development of the men’s long term marketing strategy
• Lead global product naming for UGG Men’s, ensuring names are distinctive, ownable, and aligned to brand, category, and naming strategy
• Present product stories and seasonal strategies at key internal milestones, including line reviews and brand conferences
• Lead the development of global sell-in tools that communicate product value propositions and seasonal stories to regional marketing and sales teams
• Work closely with product creation, design, merchandising, consumer insights, global marketing, creative, and regional teams to ensure strong alignment

Requirements

• Bachelor’s degree required; advanced degree is a plus
• 8+ years of experience in product marketing, brand marketing, or category marketing within a footwear, apparel, or lifestyle brand
• Experience or strong interest in men’s fashion, culture, and consumer trends
• Proven experience leading product marketing strategy within a global go-to-market model
• Strong strategic thinking with the ability to execute in a fast-paced, deadline-driven environment
• Clear, confident communication with strong presentation and storytelling skills
• Highly collaborative with the ability to influence across a matrixed organization
• Hands-on, proactive mindset with a willingness to dive into details and take initiative

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.