Drive UGG Men’s product marketing strategy and storytelling to translate insights into seasonal narratives that boost brand momentum and commercial results.

Responsibilities

• Shape the seasonal product marketing strategy, translating consumer, business, and marketplace insights into compelling product stories that drive brand momentum and commercial success
• Lead key elements of the go-to-market process, including product positioning, key story briefs, product campaign concept development, product naming and sell-in tools
• This role is both strategic and hands-on, requiring strong cross-functional collaboration and clear communication in a fast-paced environment
• Partner with the Director of Marketing to define and deliver seasonal product marketing strategy and key marketing styles for UGG Men’s, grounded in consumer insights, marketplace trends, and business objectives
• Develop and own key seasonal product stories from positioning to brief through concept, ensuring product USPs are clearly communicated
• Serve as the product expert for UGG Men’s, leading product intent, benefits, and storytelling
• Support the development of the men’s long term marketing strategy
• Lead global product naming for UGG Men’s, ensuring names are distinctive, ownable, and aligned to brand, category, and naming strategy
• Present product stories and seasonal strategies at key internal milestones, including line reviews and brand conferences
• Lead the development of global sell-in tools that communicate product value propositions and seasonal stories to regional marketing and sales teams
• Work closely with product creation, design, merchandising, consumer insights, global marketing, creative, and regional teams to ensure strong alignment

Requirements

• Bachelor’s degree required; advanced degree is a plus
• 8+ years of experience in product marketing, brand marketing, or category marketing within a footwear, apparel, or lifestyle brand
• Experience or strong interest in men’s fashion, culture, and consumer trends
• Proven experience leading product marketing strategy within a global go-to-market model
• Strong strategic thinking with the ability to execute in a fast-paced, deadline-driven environment
• Clear, confident communication with strong presentation and storytelling skills
• Highly collaborative with the ability to influence across a matrixed organization
• Hands-on, proactive mindset with a willingness to dive into details and take initiative