Marvin Behavioral Health

Sr Manager Member Growth Marketing

California, MO (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead end-to-end member marketing across activation, engagement, and retention for employer clients and patient populations.

  • Own end-to-end member lifecycle campaigns across activation, engagement, and retention.
  • Must-have: 7+ years in marketing with lifecycle or member marketing, healthcare experience.
  • Standout: Cross-functional influence with Product, Analytics, and Sales to drive employer launches and open enrollment.

Job Description

Responsibilities

  • Own the end-to-end member (B2C) marketing strategy, including activation, engagement, retention, and re-engagement across employer clients.
  • Design campaigns that activate and engage patient populations following enterprise health-system launches.
  • Oversee content strategy for member-facing communications, ensuring clinical accuracy, brand alignment, and cultural relevance.
  • Lead multi-channel member campaigns across email, SMS, employer co-branded assets, and paid/earned channels as applicable.
  • Partner with Product and Engineering to shape in-product messaging and experiences.
  • Define and optimize key member KPIs (e.g., enrollment rates, utilization, conversion to care, retention).
  • Use data and experimentation to continuously improve performance (A/B testing, cohort analysis, qualitative insights).
  • Partner with Analytics to build dashboards and reporting that inform strategy and decision-making.
  • Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.
  • Serve as the internal expert and advocate for the member experience.
  • Ensure seamless alignment between employer messaging and direct-to-member communications.
  • Cross-Functional Influence - Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.

Requirements

  • 7+ years of marketing experience, with significant ownership of lifecycle, growth, or member/customer marketing REQUIRED
  • Experience in healthcare REQUIRED
  • Experience in digital health, mental health or benefits preferred .
  • Proven ability to drive engagement and behavior change through empathetic, data-driven marketing.
  • Strong cross-functional skills with experience working closely with Product, Analytics, and Customer-facing teams.
  • Demonstrated attention to detail with the ability to ensure precision, consistency, and quality across all member-facing messaging.
  • Background in experimentation, marketing automation, and CRM platforms.

Nice To Have

  • Experience in digital health, mental health or benefits preferred.