Sr Manager Member Growth Marketing

Responsibilities

• Own the end-to-end member (B2C) marketing strategy, including activation, engagement, retention, and re-engagement across employer clients.
• Design campaigns that activate and engage patient populations following enterprise health-system launches.
• Oversee content strategy for member-facing communications, ensuring clinical accuracy, brand alignment, and cultural relevance.
• Lead multi-channel member campaigns across email, SMS, employer co-branded assets, and paid/earned channels as applicable.
• Partner with Product and Engineering to shape in-product messaging and experiences.
• Define and optimize key member KPIs (e.g., enrollment rates, utilization, conversion to care, retention).
• Use data and experimentation to continuously improve performance (A/B testing, cohort analysis, qualitative insights).
• Partner with Analytics to build dashboards and reporting that inform strategy and decision-making.
• Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.
• Serve as the internal expert and advocate for the member experience.
• Ensure seamless alignment between employer messaging and direct-to-member communications.
• Cross-Functional Influence - Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.

Requirements

• 7+ years of marketing experience, with significant ownership of lifecycle, growth, or member/customer marketing REQUIRED
• Experience in healthcare REQUIRED
• Experience in digital health, mental health or benefits preferred .
• Proven ability to drive engagement and behavior change through empathetic, data-driven marketing.
• Strong cross-functional skills with experience working closely with Product, Analytics, and Customer-facing teams.
• Demonstrated attention to detail with the ability to ensure precision, consistency, and quality across all member-facing messaging.
• Background in experimentation, marketing automation, and CRM platforms.

Nice To Have

• Experience in digital health, mental health or benefits preferred.