Sr Manager Member Growth Marketing at Marvin Behavioral Health | California, MO

Sr Manager Member Growth Marketing

California, MO (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Lead end-to-end member marketing across activation, engagement, and retention for employer clients and patient populations.

Own end-to-end member lifecycle campaigns across activation, engagement, and retention.
Must-have: 7+ years in marketing with lifecycle or member marketing, healthcare experience.
Standout: Cross-functional influence with Product, Analytics, and Sales to drive employer launches and open enrollment.

Own the end-to-end member (B2C) marketing strategy, including activation, engagement, retention, and re-engagement across employer clients.
Design campaigns that activate and engage patient populations following enterprise health-system launches.
Oversee content strategy for member-facing communications, ensuring clinical accuracy, brand alignment, and cultural relevance.
Lead multi-channel member campaigns across email, SMS, employer co-branded assets, and paid/earned channels as applicable.
Partner with Product and Engineering to shape in-product messaging and experiences.
Define and optimize key member KPIs (e.g., enrollment rates, utilization, conversion to care, retention).
Use data and experimentation to continuously improve performance (A/B testing, cohort analysis, qualitative insights).
Partner with Analytics to build dashboards and reporting that inform strategy and decision-making.
Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.
Serve as the internal expert and advocate for the member experience.
Ensure seamless alignment between employer messaging and direct-to-member communications.
Cross-Functional Influence - Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.

7+ years of marketing experience, with significant ownership of lifecycle, growth, or member/customer marketing REQUIRED
Experience in healthcare REQUIRED
Experience in digital health, mental health or benefits preferred .
Proven ability to drive engagement and behavior change through empathetic, data-driven marketing.
Strong cross-functional skills with experience working closely with Product, Analytics, and Customer-facing teams.
Demonstrated attention to detail with the ability to ensure precision, consistency, and quality across all member-facing messaging.
Background in experimentation, marketing automation, and CRM platforms.