Responsibilities

• Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems.
• Serve as the primary owner of marketing automation infrastructure including:
• Workflows and automation logic
• Lead lifecycle stages and status management
• Lead scoring, routing, and qualification frameworks
• Forms, fields, naming conventions, and data governance
• Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting.
• Establish governance, documentation, best practices, and a long-term marketing technology roadmap.
• Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs.
• Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows.
• Ensure tracking, attribution, and performance measurement are built into campaign execution from inception.
• Lead complex or high-impact GTM initiatives and campaign builds.
• Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency.
• Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements.
• Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market.
• Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement.
• Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation.
• Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes.
• Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams.
• Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives.