Responsibilities

• Partner with business units to drive growth via the strategic marketing plans
• Connect corporate and business unit priorities and goals to the development of marketing plans
• Define the goals, target customers, research needs, and ROI models
• Understand financial and performance trends, growth targets, and state of each business and competitive category
• Brief internal and agency partners to execute upon aligned strategy
• Monitor, evaluate, and optimize marketing activities based on performance to goals
• Drive acquisition of various target audiences to Love’s Commercial offerings
• Partner with agency to develop and execute multi-channel campaigns aimed at increasing leads
• Define objectives, customer targets, media channels and budget allocation, and ROI model
• Monitor and guide optimization needs to ensure campaign is meeting goals and ROI
• Help define how we go to market for the total commercial and B2B business, while continuing to lead plans for each individual business unit
• Partner with the Sr. Director of Marketing to bring a “one proposition” approach to a complex set of businesses
• Define where we bundle business and offerings, where we don't, and how we story tell as a company that offers a variety of products and services
• Lead strategic thinking on how to further evolve our Professional Driver engagement, especially in connection to the Love’s Rewards program
• Be the subject-matter-expert on the category landscape, macro and micro trends, new marketing tools, and competitive activity
• Own the process of developing and understanding the micro-target audiences that we can attract and retain
• Test and learn through creative messaging, promotional offers, and media channels to learn what is most impactful and efficient to further develop
• Oversee day-to-day team interactions and business necessities
• Train, coach and develop direct team of employees, building trusted relationships and prioritizing workloads to enable high-impact outcomes
• Manage day-to-day budgets

Requirements

• Bachelor’s degree in Marketing, Business, Strategy, or a related field; MBA preferred
• 7+ years of marketing and leadership experience, preferably in large-scale retail or CPG environments. B2B experience is a plus
• Experience managing teams and influencing cross-functional partners
• Experience with marketing research and tools (e.g., Tableau, Circana, qualitative and quantitative methods)
• Financial acumen including P&L management, ROI modeling, performance tracking, and budget oversight

Preferred

• MBA preferred
• B2B experience is a plus

Benefits

• Fuel Your Growth with Love's - company funded tuition assistance
• Paid Time Off
• 401(k) – 100% Match up to 5%
• Medical/Dental/Vision Insurance after 30 days
• Career Development