Sr. Manager, Loyalty & Membership

Carlsbad, CA (On-site)

$138K/yr – $160K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

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Own the loyalty program end to end, shaping strategy, governance, and scalable member experiences to lift activation, retention, and lifetime value.

Growth Infrastructure: Set up loyalty attribution, dashboards, and governance to measure health and ROI.
Loyalty Design & Personalization: Define benefits, rewards, engagement experiences, and segmentation to boost activation and LTV.
Operations & ROI: Lead cross-functional rollout, platform management, vendor relationships, and data-informed optimization plans.

Serve as the business owner for Vuori’s loyalty and membership initiatives, leading program strategy, operational readiness, optimization, and long-term roadmap development.
Define and evolve member benefits, rewards structures, engagement experiences, and retention strategies that deepen customer connection and lifetime value.
Lead cross-functional implementation efforts across CRM, Retail, Ecommerce, Technology, Analytics, and Customer Service teams to operationalize scalable member experiences.
Establish foundational processes, governance frameworks, reporting structures, and business rules that support scalable program management and future growth.
Develop KPI frameworks, executive dashboards, and performance reporting to measure member acquisition, engagement, retention, and overall program health.
Partner with Analytics and Finance teams to evaluate member economics, program ROI, incremental impact, and optimization opportunities.
Identify opportunities to improve program performance through testing, customer insights, personalization, segmentation, and member experience enhancements.
Manage loyalty platform partners, external vendors, and agency relationships while building executive-ready recommendations that translate customer insights into actionable business decisions.

10+ years of experience in loyalty, membership, CRM, retention marketing, customer engagement, lifecycle marketing, or related customer growth functions.
Experience launching, scaling, or managing loyalty or membership programs for premium retail, apparel, wellness, hospitality, or consumer brands.
Strong understanding of customer retention drivers, loyalty economics, rewards structures, and member engagement strategies.
Proven experience leading large cross-functional initiatives involving multiple business and technology stakeholders.
Strong analytical capabilities with experience leveraging customer data, performance metrics, and financial insights to inform decisions.
Experience managing loyalty platforms, CRM technologies, CDPs, or related customer marketing technology ecosystems.
Exceptional communication, presentation, and stakeholder management skills, including experience influencing senior leadership and executive teams.
Self-starter who thrives in fast-paced, high-growth environments and is comfortable building new processes, frameworks, and capabilities from the ground up.