Sr. Manager of E-Commerce at Winky Lux | New York, USA

Winky Lux

Sr. Manager of E-Commerce

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive and own the DTC e-commerce strategy for Winky Lux, coordinating site performance, CRM, and cross-channel media with agency partners.

Own day-to-day DTC and growth strategy aligned with brand and revenue goals
Must-have: 5–8 years in e-commerce with Shopify Plus, Klaviyo, and Impact
Standout: Cross-channel ownership with agency collaboration and data-driven optimization

Job Description

Responsibilities

Own and execute the day-to-day and strategy for Winky Lux's DTC business, aligned with broader brand and revenue goals.
Drive profitable sales growth while maintaining a customer-first, conversion-optimized site experience.
Monitor and analyze site performance, delivering regular reporting and insights on conversion rate, AOV, traffic, bounce rate, and new customer acquisition.
Identify opportunities for growth and optimization through testing, analytics, and customer behavior insights.
Oversee daily e-commerce operations, site updates, enhancements, and coordination with external digital and development agencies.
Manage site content, SEO, CRO, and technical optimization initiatives to improve performance and scalability.
Partner with Creative and Marketing to ensure timely product launches, campaigns, and on-site storytelling that drives conversion.
Optimize DTC website with AI & GEO improvements that will positively impact sales and customer experience.
Manage CRM execution in partnership with agency, including CRM and SMS strategy, lifecycle marketing, acquisition, retention, and performance optimization.
Optimize and manage the affiliate program on Impact, driving revenue growth while maintaining efficiency and profitability.
Manage and scale the loyalty program in a profitable manner to help grow sales and improve on customer retention.
Support and manage Media with plans with agency partners to help support the DTC business while reaching and maintaining healthy ROAS and KPI's
Lead the Media content best-practices and work closely with cross-functional teams to bring the content with a digital-first-lense to life
Act as the internal liaison with agency partners, aligning priorities, timelines, and performance expectations across channels
Share consumer and performance insights from digital and media channels to inform brand strategy, merchandising, and product innovation.
Collaborate cross-functionally with Product Development, Finance, and Operations to align assortment, forecasting, and fulfillment with digital demand.

Requirements

5-8 years of experience in e-commerce, digital marketing, or related roles with increasing responsibility.
Strong analytical and financial acumen with a proven ability to drive site performance, revenue growth, customer acquisition and media.
Advanced experience with Shopify Plus, Klaviyo, Impact, and related e-commerce and analytics tools.
Demonstrated ability to execute strategic initiatives while managing day-to-day operations in a fast-paced environment.
Strong cross-functional collaboration and communication skills; comfortable working with agency partners and internal stakeholders.
Beauty experience is a plus

Winky Lux

3.3 Glassdoor

Winky Lux was founded in 2015 with a JOYFUL mission to bring beauty lovers together with happier healthier products that delight every sense. We believe that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships. Our goal is to redesign the beauty industry into something more delightful. For us that means more transparent supply chains, closer customer relationships and ethically sourced ingredients that still provide real results! Join our party and see what all the pretty is about! Lots of love, Winky

Founded in 2015

New York, New York, USA

30 employees (8 in marketing)

www.winkylux.com

62% recommend to a friend