Loyalty and Customer Engagement Product Manager
First Citizens Bank
Raleigh, NC (Remote)
In-houseFull-timeMid level
6 days ago
Sr. Manager, DTC Loyalty and Ecommerce
Woodinville, WA (Hybrid)
$83K/yr – $108K/yrSenior Level5+ years expFull time
Posted 4 months ago
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Job Summary
Drive DTC wine club growth and ecommerce strategy for Ste. Michelle across brands.
- Own club strategy, enrollment, and cross-brand marketing initiatives.
- Must-have: Five+ years in direct-to-consumer, wine club, ecommerce, and marketing automation.
- Standout: Hands-on leadership across inventory, fulfillment, and cross-functional collaboration.
Job Description
Responsibilities
- Develop and execute strategic business plans to increase profits in the club and ecommerce channels.
- Increase overall direct-to-consumer base across all channels.
- Increase wine club membership across all Ste. Michelle brands.
- Develop and execute an innovative strategy of forward thinking for wine club membership to appeal to all consumers.
- Plan and execute club specific marketing plans for private client sales, as well as ecommerce.
- Increase wine club membership conversion across DTC channels.
- Report on and analyze club enrollment, attrition, and benefit offerings across multiple brands.
- Serve as the main point of contact for Guest Services Managers on questions or concerns relating to wine club management.
- Review current digital platform functionality and look for opportunities to engage club members.
- Manage fulfillment calendar and wine selection planning process.
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!
Traffic Signals
Monthly Visitors
8K
Traffic Source Mix
Search
28.7%
Direct
46.6%
Referral
5.9%
Social
17.1%
Paid
1.5%
Headcount Trend
Current headcount: ~19
Marketing Team
Marketing Team Size
3 (16% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
7
