- Regional Activation & Operational Excellence: Execute Digital Strategy: Lead the regional adoption and execution of digital strategies, ensuring paid media, social, and automated channels are tailored to the Americas market - Regional Activation & Operational Excellence: Manage the Stack: Own the day-to-day regional implementation and performance of marketing automation tools within the enterprise stack - Regional Activation & Operational Excellence: Optimize Local Workflows: Develop and refine regional processes that feed content, data, and campaigns into global platforms to maximize speed-to-market - Performance, Measurement & Accountability: Own Regional KPIs: Serve as the accountable owner of digital marketing KPIs across the Americas region — defining, tracking, and reporting on metrics that connect digital activity to commercial outcomes including HCP engagement, patient acquisition, lead quality, and conversion rates - Performance, Measurement & Accountability: Build the Measurement Framework: Develop and maintain a structured regional performance dashboard in partnership with Global COE and Analytics teams, ensuring data integrity and consistency across markets - Performance, Measurement & Accountability: Drive a Culture of Accountability: Establish clear performance baselines, set targets, and lead regular cadences to review results with regional commercial and marketing stakeholders - Performance, Measurement & Accountability: Close the Loop with Global: Serve as the primary data voice from the Americas to the Global COE — synthesizing regional performance trends, surfacing insights, and advocating for roadmap prioritization based on evidence - Performance, Measurement & Accountability: Translate Data into Action: Move beyond reporting — own the optimization cycle by identifying performance gaps, diagnosing root causes, and driving tactical and strategic adjustments with urgency - Performance, Measurement & Accountability: Forecast & Plan: Contribute performance-based inputs to annual planning cycles, including budget recommendations and channel investment decisions grounded in regional KPI performance - Collaboration & Partnership: Global-Regional Coordination: Maintain consistent collaboration with the Global Digital COE to ensure alignment on roadmaps, compliance, and metric definitions - Collaboration & Partnership: Commercial Support: Partner with regional Sales and Product teams to align digital activities with commercial goals and local product launches - Collaboration & Partnership: Knowledge Sharing: Contribute to a culture of learning within the Americas region, helping to scale global best practices across local teams - Requirements: Bachelors Degree with 7+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience - Requirements: OR - Requirements: Master\'s Degree with 5+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience - Requirements: Travel up to 10% - Nice_to_have: Matrix Navigation: Proven ability to drive results in a Global/Regional model where tools and strategy are centralized, but execution is localized - Nice_to_have: Industry Expertise: Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area - Nice_to_have: Commercial Acumen: Strong sales orientation and experience partnering with field-based sales forces and sales-integrated marketing approaches - Nice_to_have: Regulatory Knowledge: Understanding of HIPAA/GDPR and digital marketing compliance in regulated healthcare environments - Benefits: MiniMed offers a competitive salary and flexible benefits package - Benefits: At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. They help create. They offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life. - Benefits: Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. - Compensation: Salary ranges for U.S (excl. PR) locations (USD):$136,000.00 - $230,000.00 - Compensation: For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $150,000.00 - $256,000.00 USD. - Compensation: Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). - Compensation: This position is eligible for a short-term incentive called the Short Term Incentive (STI). - How_to_apply: Adding apply steps/links/emails/click apply not provided in the description. - About_company: MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it’s needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes.