Sr. Manager Customer Marketing, Home Center at Shaw | Dalton, GA

Sr. Manager Customer Marketing, Home Center

Dalton, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive and own Shaw’s co-marketing and digital marketing initiatives with Home Center partners to lift Shaw-branded product sales.

Must-have: 5+ years in brand/marketing or channel marketing with a degree in Marketing or related field.
Standout: Cross-functional leadership, budget control, and data-driven ROI reporting.

Job Description

Responsibilities

Create and manage strategic co-marketing plans, sell-in strategies, advertising, promotional assets, digital marketing, and online content to support Shaw brand sales goals.
Collaborate with Brand teams to develop compelling marketing stories and assets that increase sales of Shaw-branded products and strengthen brand presence in the Home Center channel.
Ensure accurate and engaging content for all products supplied under retailer private-label brands to drive sell-through.
Align media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts with Shaw’s national plans to maximize impact.
Partner with Sales to develop annual co-marketing plans, including budgets and creative assets, with a strong focus on digital marketing strategies.
Execute marketing plans with Home Center partners by identifying priority SKUs, supporting promotional efforts, and optimizing co-marketing effectiveness.
Measure and report ROI and promotion performance monthly, with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by account.
Continuously enhance online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns.
Maintain regular engagement with customer marketing teams to plan, measure, and improve initiatives.
Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for robust execution. Provide marketing content and recommendations for Product Line Reviews.

Requirements

Bachelor’s degree in Marketing, Sales, Business Management, or a related field.
Minimum 5 years of experience in brand management, marketing, trade/customer/channel marketing, sales, or channel management.
Proven ability to lead and collaborate effectively with cross-functional teams.
Exceptional communication, interpersonal, and presentation skills.
Strong financial acumen with expertise in budget management and data analysis.
Highly responsive and action-oriented in a fast-paced environment.
Advanced knowledge of digital marketing platforms, content strategies, and performance measurement.