Responsibilities

• Own and define scalable CRM lifecycle strategies aligned to Yahoo’s lifecycle architecture, including acquisition, activation, retention, and re-engagement.
• Translate complex horizontal lifecycle frameworks and business objectives into clear, executable CRM requirements, journey definitions, and trigger logic.
• Design and map complex customer journeys, triggers, and messaging cadences across CRM channels (such as email and push) based on user behavior and engagement signals.
• Serve as a primary CRM strategy partner to Product Marketing Managers and Customer Strategy leads to alignment on vertical-specific goals, user behaviors, and success metrics.
• Partner deeply with CRM Operations and Messaging Platforms to ensure CRM lifecycle intent is accurately reflected, cohesive, and optimized in delivery across all targeted channels.
• Collaborate with Analytics to define CRM success metrics, lead experimentation roadmaps, and build insight loops to track performance across the lifecycle.
• Utilize AI-assisted analytics tools (e.g., Looker) to diagnose churn risks and evaluate multi-channel campaign performance.
• Own CRM performance analysis, evaluating campaign effectiveness, diagnosing opportunities for improvement, and reporting on lifecycle KPIs such as activation, engagement, and retention.
• Lead robust A/B testing and experimentation efforts to optimize CRM messaging, sequencing, personalization approaches, and dynamic content rules.
• Provide strategic guidance to execution teams on prioritization and testing frameworks, reviewing execution quality to ensure campaigns meet strategic intent and technical requirements.

Requirements

• 7+ years of experience in CRM strategy, lifecycle marketing, or retention specifically focused on channels like email and push.
• Demonstrated experience designing and scaling multi-channel CRM strategies in complex product ecosystems.
• Proven ability to influence without authority and drive alignment across Product Marketing, Analytics, and Channel Execution teams.
• Deep familiarity with CRM measurement, robust A/B testing concepts, and optimization methodologies.
• Experience working with enterprise CRM and marketing tools such as Zeta, Moveable Ink, and similar platforms.
• Hands-on experience applying generative AI platforms or prompt engineering techniques to accelerate strategy development, content variant creation, or messaging personalization.
• Strong analytical thinking paired with clear strategic communication skills.
• High degree of autonomy, judgment, and comfort operating in ambiguous environments while managing multiple workstreams.
• BA/BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Benefits

• comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.