Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing at Amazon.com | San Francisco, CA | $143K/yr – $213K/yr

Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

San Francisco, CA (Unknown)

$143K/yr – $213K/yrSenior Level5+ years expFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end email production and lifecycle campaigns across multiple regions, owning HTML coding, QA, segmentation, and localization efforts.

Drive end-to-end email production and lifecycle campaigns, including segmentation, QA, and localization.
Must-have: 5+ years of marketing experience with hands-on HTML/CSS and Marketo or similar platform.
Standout: Experience managing country-specific variations and cross-functional launch coordination.

Build and code responsive HTML email templates that render correctly across multiple email clients and devices
Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting
Implement and manage campaigns within CRMs and marketing automation platforms
Configure audience segments and automation workflows based on defined strategies
Conduct thorough QA testing of email templates across devices and email clients
Launch A/B tests to continually improve performance through optimized messaging and targeting
Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
Troubleshoot technical issues with email rendering, tracking, and automation workflows
Maintain email template libraries and ensure brand consistency across all communications
Implement country-specific campaign variations to meet localized needs