Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing at Amazon.com | San Francisco, CA | $143K/yr – $213K/yr

Amazon.com

Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

San Francisco, CA (Unknown)

$143K/yr – $213K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end email lifecycle campaigns and template coding across channels, with data-driven segmentation and cross-functional execution in a senior marketing role within Amazon AIM.

Must-have: 5+ years marketing experience and HTML/CSS proficiency
Standout: experience with Marketo or similar platforms and multi-timezone campaigns

Job Description

Responsibilities

Build and code responsive HTML email templates that render correctly across multiple email clients and devices
Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms
Configure audience segments and automation workflows based on defined strategies
Conduct thorough QA testing of email templates across devices and email clients
Launch A/B tests to continually improve performance through optimized messaging and targeting
Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
Troubleshoot technical issues with email rendering, tracking, and automation workflows
Maintain email template libraries and ensure brand consistency across all communications
Implement country-specific campaign variations to meet localized needs
Manage end-to-end campaign execution timelines and coordinate with cross-functional teams
Stay current on email coding best practices, deliverability standards, and industry trends

Requirements

5+ years of professional non-internship marketing experience
Experience using email platforms and editing HTML
Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
Experience in HTML, CSS, or JavaScript
Experience in customer lifecycle marketing or partner marketing management
Experience with Marketo, or similar email platforms
Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience

Preferred

Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects
Experience developing and executing campaigns across a multitude of timezones and languages
Can work proactively and independently, meet deadlines, and deliver on projects and tasks
Experience with customer segmentation, profiling, and targeting
Experience with AI/ML technologies

Benefits

comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.