Responsibilities

• Channel Lead: Optimizing search and app acquisition channels, including but not limited to Google Search Ads, Apple Search Ads, Google App Campaigns, PMAX, and other Mobile App User Acquisition channels to ensure maximum efficiency and scale.
• Budget Management: Ensuring optimal allocation of spend to maximize ROI.
• Attribution Mastery: Leverage Mobile Measurement Platforms (MMPs) for attribution to ensure accurate cross-channel tracking, measurement, and reporting.
• Audience Segmentation: Build and refine audience segmentation strategies, leveraging first-party data to enhance targeting and personalization across paid media efforts.
• Conversion Rate Optimization: Create and test Custom product pages to improve mobile conversion rates, explore ASO strategies for growth.
• MarTech Collaboration: Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance.
• Data Synthesis: Measure campaign performance, establish benchmarks,and generate actionable insights. Translate performance data into actionable strategies to improve business objectives.
• Offer Strategy: Oversee promotion and discount strategies, ensuring they are effectively implemented within acquisition campaigns to drive new user growth while maintaining efficiency.
• Vendor & Tool Management: Work with account reps and tools like Mobile Action and Recast to ensure best-in-class execution and access to new opportunities and betas.
• Partner closely with the in-house brand and creative team to develop and test high-performing ad creatives tailored for search and app acquisition channels.

Requirements

• Bachelor’s degree.
• 7+ years of demonstrated experience managing performance marketing campaigns, a search specialist with an appetite to learn other areas of media.
• Strategic thinker, able to map channel investment and strategy to business goals.
• Experience with measurement tools (MMP and Media Mixed Modeling).
• Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs.
• Leverage AI to increase productivity, whether that be data analysis, optimizations, keyword research, or budget management.

Preferred

• Generative Engine Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying)

Benefits

• Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts!
• PTO: We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.
• Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
• Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.