Responsibilities

• Defines, evolves, and communicates the global marketing strategy for molecular platforms and informatics , informed by market trends, customer workflow needs, competitive dynamics, and portfolio priorities across BD COR, BD MAX, and BD Synapsys.
• Supports portfolio planning and execution for molecular platforms and informatics, including strategic priorities, annual marketing plans, launch readiness, lifecycle initiatives, and downstream commercialization support.
• Partners closely with regional marketing and commercial teams to align global strategy with local market needs, ensuring strong execution and adoption across priority geographies, customer segments, and care settings.
• Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, workflow, and economic value of BD COR, BD MAX, BD Synapsys, and associated molecular diagnostics solutions.
• Leads and drives global campaigns, market development initiatives, and customer engagement programs to build awareness, advance platform differentiation, and accelerate growth in molecular diagnostics and informatics markets.
• Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, Software/Informatics, Regulatory, Quality, and Commercial teams to ensure aligned execution and strong cross-functional partnership across the molecular platforms portfolio.
• Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, workflow playbooks, platform positioning guides, and informatics value messaging.
• Provides strategic input into portfolio strategy, business cases, roadmap priorities, and annual strategic reviews , using market data and customer insights to identify growth opportunities, unmet needs, and differentiation opportunities for BD COR, BD MAX, and BD Synapsys.
• Monitors market trends, competitive activity, customer needs, and informatics expectations across molecular diagnostics to inform strategy, positioning, commercialization, and platform roadmap decisions.
• Measures and reports on business and marketing performance , including campaign impact, platform growth, funnel progression, customer engagement, and key performance indicators, and recommends actions to improve results.

Requirements

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
• 5+ years of experience in global or regional strategic marketing, product marketing, product management, or commercialization within IVD, molecular diagnostics, medical devices, laboratory automation, informatics, or life sciences , with demonstrated success in portfolio strategy, platform positioning, and brand leadership across global markets.
• Experience in molecular diagnostics platforms, laboratory workflow, automation, connectivity , or informatics strongly preferred , including familiarity with customer needs in high-volume molecular testing environments and the ability to engage credibly with laboratorians, scientific stakeholders, and cross-functional partners.
• Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials.
• Solid understanding of regulated healthcare environments , including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards.
• Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust.
• Experience working across global or multi‑regional markets , incorporating local clinical practices, regulatory considerations, and customer needs.

Preferred

• Direct experience with or strong understanding of BD COR, BD MAX, BD Synapsys, or comparable molecular diagnostics platforms and laboratory informatics solutions is highly preferred.
• Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.