Responsibilities

• Develop Channel Strategy: Translate broader business goals into actionable email and SMS strategies across programs and customer journeys. You ensure every tactic serves a clear purpose and aligns with long-term growth.
• Connect Strategy to Broader Ecosystem: Connect channel strategy to the wider ecosystem, ensuring your plans align with cross-channel orchestration and customer experience design. You focus on how campaigns fit into a larger system.
• Support Discovery & Gather Insights: Lead channel-specific discovery inputs for new initiatives, helping to synthesize data into opportunity areas and roadmap recommendations. You identify trends across programs and translate them into strategic improvements.
• Build Lifecycle & Contact Strategies: Develop 1:1 contact strategies across email, SMS, and push, defining the specific sequencing, segmentation, and personalization for each journey.
• Guide Cross-Functional Execution: Work closely with Creative, CX, Analytics, and Tech teams to ensure your strategy is clearly understood and effectively executed. You provide the "strategic glue" during the build phase.
• Define Measurement & Optimization: Define and implement measurement approaches to track how channel performance impacts business outcomes. Own the testing roadmap, ensuring learnings are documented and shared across the team.
• Own Program-Level Outcomes: Take responsibility for the strategic success of specific programs, ensuring they meet performance targets and maintain high quality.
• Inform Roadmaps & Prioritization: Provide data-backed recommendations for roadmap prioritization, helping to identify the highest-impact opportunities.
• Validate Strategic Output Alignment: Ensure all campaign and journey designs align with data capabilities and the intended customer experience.
• Identify Implementation Risks: Proactively flag potential dependencies or gaps in data and orchestration that could hinder campaign performance.

Requirements

• Core Strategic Expertise: 3–5 years of experience in email, SMS, or owned-channel strategy, with a track record of managing multi-touch customer journeys.
• Education : Bachelor’s degree or equivalent professional experience.
• Lifecycle Proficiency: Strong understanding of lifecycle marketing, journey mapping, segmentation, and personalization tactics.
• Data-Informed Design: Ability to work with data teams to understand platform constraints and translate data insights into campaign improvements.
• Effective Communication: Ability to explain strategic concepts clearly and lead collaborative conversations with cross-functional partners.
• Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Benefits

• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.