Responsibilities

• Own Gong's email across the full lifecycle from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
• Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
• Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
• Develop and maintain a library of email frameworks, voice and tone guidelines, subject line patterns, and reusable messaging components that scale across programs without flattening into generic SaaS-speak
• Build and run a structured testing program, subject lines, send times, angles, CTAs, length, format, personalization depth, and turn results into documented best practices the broader team can apply
• Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage
• Own email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
• Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
• Establish QA standards, copy review processes, and editorial governance so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar

Requirements

• 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with demonstrated ownership of both marketing nurture programs and sales-style 1:1 email motions
• Deep understanding of the difference between marketing email and sales emails as channels
• Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
• Proven track record running structured email experimentation programs (A/B and multivariate testing), with the analytical rigor to separate signal from noise and turn results into repeatable patterns
• Strong working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR
• Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
• Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred
• Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy
• Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and document craft so others can apply it
• Experience with creative direction and brand voice alignment across campaigns

Preferred

• Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred

Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.