Responsibilities

• Develop email marketing roadmap and strategies that support business objectives. Drive and achieve business goals including revenue and loyalty metrics through the email marketing channel.
• Manage the execution and operational workflow for the email marketing strategy. Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design, execution and deployment of email campaigns. Support email strategy with relevant content, segmentation, multi-channel, multi-journey communication and personalization using a customer data platform.
• Management of the email team that designs develops and deploys email ad hoc and automated campaigns via the Salesforce Marketing Cloud platform.
• Manage all Project Tracker tasks, updates, assignments and campaign information.
• Lead / monitor quality control efforts on all email campaigns.
• Manage brand and email identity standards.
• Assist with cloud data process creation and execution. Manage Salesforce Administration (e.g. setup, user management, support case management).
• Oversee email campaign reporting to business lines.
• Review the competitive landscape and implement best practices for email marketing.
• Maintain a solid understanding of breadth of member products, services, and benefits.

Requirements

• 7-9 years Email marketing including experience with Major Email Service Providers such as Salesforce Marketing Cloud Required
• 1-3 years Supervisory experience managing a high performing team Required

Preferred

• Bachelors Business Administration/Management Preferred
• Bachelors Marketing Preferred
• Bachelors Business Communications Preferred
• Experience with Insurance/Travel/Discount/Automotive/Membership products and operations highly desired.
• Knowledge of project management tools (e.g., Monday.com, Jira)
• Knowledge of digital content, best practices, and emerging trends.
• Excellent communication and interpersonal skills for working in a collaborative environment.
• Strong organizational skills.
• Keen attention to detail.
• Excellent time management and capability to manage multiple projects simultaneously.

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)