Responsibilities

• Lead and Scale Paid User Acquisition
• Own the end-to-end UA strategy and execution across mobile games and reward-driven experiences
• Manage and scale eight-figure monthly budgets across major ad networks while maintaining ROAS and LTV:CAC targets
• Develop Predictive, Data-Driven Growth Frameworks
• Design models for ARPU, CPI, retention, and incrementality testing
• Build dashboards and performance analytics to optimize spend and detect fraud using MMPs and attribution tools
• Drive Creative Strategy and Channel Innovation
• Oversee creative testing pipelines, ad iteration workflows, and audience segmentation
• Diversify channels through continuous testing of new DSPs, SDK networks, and reward ecosystems
• Align Growth with Product and Monetization Strategy
• Partner with Product, Data Science, and Monetization to align UA campaigns with in-app economy design, lifecycle marketing, and offer optimization
• Build and Lead a High-Performance Growth Organization
• Recruit, develop, and mentor a top-tier UA team
• Establish scalable workflows, KPIs, and a performance culture focused on experimentation and measurable impact
• Stay at the forefront of platform algorithm shifts, new media buying trends, and ad-tech innovations

Requirements

• Seven or more (7+) years of user acquisition or performance marketing experience, ideally with mobile gaming or reward-based ecosystems
• Demonstrated track record of scaling spend to $10M+ per month (or equivalent) while meeting or exceeding KPI targets (CPI, ROAS, LTV:CAC)
• Expertise in rewarded traffic models where users are earned incentives for engagement or completion
• Strong understanding of conversion funnels, LTV modelling, retention curves, cohort analysis and incrementality testing
• Hands-on proficiency with campaign management across platforms and networks, familiarity with MMPs and attribution tools
• Entrepreneurial mindset with comfort in fast-moving, high-experimentation environments; thrives on velocity and data-driven decision making
• Leadership DNA: experience building and scaling a UA team, defining processes, mentoring talent, and driving performance improvements
• Ability to leverage AI-enabled tools appropriately to improve efficiency, analysis, problem solving, or content development while adhering to security standards
• Excellent cross-functional collaboration skills (Product, Monetisation, Data Science, Creative) and strong strategic vision paired with tactical execution

Preferred

• Experience integrating AI or automation into UA optimization (e.g., predictive creative scoring, automated bidding scripts, or LTV-based budget allocation)
• Exposure to both gaming and non-gaming ecosystems (e.g., fintech, commerce, loyalty, or survey apps)
• Proficiency with SQL or data visualization tools (Looker, Tableau, Mode) for hands-on performance analysis
• Familiarity with mobile ad fraud prevention and compliance frameworks (e.g., SKAdNetwork, privacy sandbox, ATT)

Benefits

• Medical, dental, vision, STD, LTD and basic life insurance
• Flexible PTO
• Paid sick leave prorated based on hire date
• Eight paid holidays throughout the calendar year
• Employees have an option to purchase shares of Company stock that vest over four years