Responsibilities

• Directs the development of engaging and on-brand content across all key platforms (e.g., Instagram, TikTok, YouTube Facebook, LinkedIn and emerging platforms), ensuring quality, tone, and audience fit.
• Oversees monitoring and response protocols, ensuring that engagement practices are timely, brand-consistent, and scalable across platforms.
• Oversees social media influencer relationship strategies, guiding the team in selecting, engaging, and measuring the effectiveness of partnerships that enhance brand affinity and provide measurable business impact.
• Manages agency relationships and partnerships with creators, influencers, athletes and cultural partners
• Provides strategic leadership for the company’s social media vision, guiding a comprehensive strategy that drives brand awareness, community engagement, and alignment with broader business goals.
• Establishes and governs a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, Facebook, Youtube, etc.)
• Guides team efforts to stay ahead of emerging social trends and technologies, ensuring strategies evolve accordingly.
• Drives the global social media influencer / content creator strategy.
• Leads global social organic strategy and its impact and connectivity to paid social media across all regions.
• Leads and mentors global and regional social media teams, setting priorities, ensuring resource alignment, and fostering professional development across the teams.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, Digital Media, or related field required.
• Master's Degree in Marketing, Communications, or Business preferred.
• Minimum ten (10) years experience in social media, marketing, or digital.
• Minimum five (5) years in a leadership position, with three (3) years in a senior leadership role.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
• Travel Required: Yes, up to 20% of the time

Preferred

• Master’s Degree in Marketing, Communications, or Business preferred
• Experience leading large cultural platforms, partnerships, or communities (sports, entertainment, creators, or fandom-driven ecosystems strongly preferred)
• Deep expertise in platform-specific strategies for TikTok, Instagram, LinkedIn, YouTube, and emerging platforms