Sr. Director, SEO & Traffic Growth

Sandy Springs, GA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Own the strategy and build the organic discovery engine across seven brands, establishing the SEO architecture, content and technical foundations, with executive sponsorship and cross-brand alignment to unlock scalable organic growth.

  • Own end-to-end organic discovery and cross-brand visibility to drive sustainable traffic and discovery across all brands.
  • Lead a zero-to-one build with executive backing, shaping discovery systems and SEO foundations for multi-brand growth.
  • Collaborate to define impact metrics and prioritize initiatives that elevate organic performance across the portfolio.

Job Description

  • This role exists to build that capability from the ground up.
  • The Senior Director of SEO & Organic Traffic Growth will own the entire organic discovery strategy across all seven brands and will report directly to the Chief Growth Officer.
  • This is not an optimization role.
  • It is a build-from-zero mandate with the full endorsement of the Executive Leadership Team.

GoTo Foods

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40