Responsibilities

• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem.
• Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions.
• Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings.
• Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence.
• Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations.
• Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation.
• Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps.
• Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories.
• Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives.
• Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems.