Responsibilities

• Lead a world-class product marketing team, setting strategy and raising the bar on messaging, storytelling, and market impact.
• Define and evolve differentiated value propositions, messaging, and positioning for the higher education market.
• Translate customer insights and market research into clear narratives and education-specific use cases.
• Identify new growth opportunities through market trends, competitive dynamics, and emerging technologies (including AI).
• Partner cross-functionally with Product, Sales, and GTM teams to ensure messaging is effectively brought to market.
• Develop high-impact content (presentations, white papers, case studies) that clearly communicate customer value.

Requirements

• 15+ years of experience in product marketing, strategy, or related roles within enterprise software/SaaS, IT, or EdTech.
• Deep expertise in messaging, positioning, and value-based storytelling, with a track record of influencing how products are understood and adopted in the market.
• Strong understanding of the education landscape, including institutional priorities, customer groups (faculty, IT, administration), and decision-making dynamics.
• Proven ability to translate customer and market insights into differentiated strategy, driving clarity in value propositions and identifying new growth opportunities.
• Experience working in matrixed, cross-functional environments, influencing Product, Sales, and Marketing without direct ownership of GTM execution.
• Demonstrated success leading and developing high-performing teams. Committed to raising the quality and impact of product marketing. Has in-depth knowledge of Enterprise and Channel marketing challenges and strategies.
• Strong analytical and critical thinking skills, with a data-driven approach to decision-making and prioritization.
• Excellent communication and executive storytelling skills, with the ability to engage and influence senior stakeholders.
• Postgraduate degree in Marketing, Business, or related field, or equivalent experience; MBA preferred.

Benefits

• The U.S. pay range for this position is $182,500 -- $389,650 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
• In California, the pay range for this position is $250,600 - $389,650
• At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives in the form of the Annual Incentive Plan (AIP).
• In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.