Sr. Director Product Marketing-Government

Ann Arbor, MI (Hybrid)

$137K/yr – $255K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Lead a marketing team focused on Risk & Fraud offerings, turning customer needs into compelling value, and aligning with Sales and Product on GTM strategy and growth opportunities.

  • Own talent development and cross-functional collaboration
  • Drive market insights and growth through cross-sell and upsell initiatives

Job Description

Responsibilities

  • Lead a team of product marketing managers and associate managers to deliver target financial outcomes and strategy objectives for our Risk & Fraud software, data and public records offerings.
  • Ensure all channels can clearly articulate value prop and competitive positioning of each proposition.
  • Clearly prioritize and articulate the path for growth and expansion of propositions including cross-sell, upsell opportunities.
  • Partner with our channel enablement team to develop the roadmap for all Government GTM activities, including content for proposition specific sales pitch decks, collateral sell-sheets, webinar content and material for sales training.
  • Serve as the voice of the customer and interpret and translate the needs of the customer into compelling value propositions, working with product management, demand generation and internal marketing stakeholders.
  • Continuously collaborate with Sales to adjust strategies and focus areas based on changing market realities and performance.
  • Provide market facing thought leadership.
  • Be responsible for developing talent within the department.

Requirements

  • 8+ years of experience (Legal and/or Risk, Fraud, or Investigative experience preferred).
  • Bachelor’s degree in business or related major required; JD, MBA or a higher-level advanced degree preferred.
  • Experience successfully leading cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs.
  • Proven ability to work effectively with imperfect data and synthesize and communicate insights from quantitative and qualitative data from disparate sources.
  • Strong collaborator with proven ability to partner with sales, marketing and product teams and willingness/desire to dedicate time to the customer.
  • Skilled at conflict resolution and problem-solving to achieve win-win outcomes.
  • Self-starter with demonstrated ability to thrive in an agile and ambiguous environment where paths and processes must often be forged rather than simply taken or followed.
  • Strong customer knowledge in the government market is desirable.
  • Experience working in customer journey mapping and with customer persona value propositions.
  • Positive attitude, adaptable to change.

Benefits

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
  • Making a Real-World Impact:  We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
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Thomson Reuters

Thomson Reuters (TSX/NDAQ: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.For more information on Thomson Reuters, visit tr.com and for the latest world news, reuters.com.

Toronto, Ontario, CAN
36K employees (5,269 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~36.3K

Marketing Team

Marketing Team Size
4,547 (13% of company)
Median Career Experience
13 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
7

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