Sr. Director, Product Marketing, Cookware

Stamford, CT (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 6 days ago

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Job Summary

Own the cookware product and innovation strategy end to end, translating consumer insights into differentiated platforms and compelling stories across core, premium, and emerging segments.

  • Define roadmaps and go-to-market plans
  • Lead cross-functional concept to commercialization workstreams

Job Description

Responsibilities

  • Lead the long-term cookware product and innovation strategy across core, premium, and emerging market segments
  • Identify whitespace opportunities, consumer trends, and competitive gaps to drive future product roadmaps
  • Develop clear market segmentation strategies and differentiated product positioning across channels, retailers, and consumer targets
  • Build compelling product architectures and “good-better-best” strategies aligned with brand and financial objectives
  • Drive innovation planning from early concept through commercialization
  • Translate consumer insights into emotionally compelling product stories and meaningful innovation platforms
  • Develop strong value propositions, product narratives, naming strategies, and reasons-to-believe that resonate with target consumers
  • Partner with Marketing and Creative teams to ensure cohesive storytelling across packaging, digital content, retail presentations, PDPs, social, and advertising
  • Create differentiated storytelling strategies tailored to distinct consumer segments, retail environments, and shopper missions
  • Champion a consumer-first mindset throughout the organization

Requirements

  • Bachelor’s degree in Marketing, Business, Product Design, or related field
  • 10+ years of experience in product marketing, brand management, product development, or innovation leadership within consumer products
  • Significant experience in cookware, housewares, kitchen appliances, or adjacent consumer goods categories
  • Strong strategic marketing and storytelling capabilities with demonstrated success launching consumer products
  • Experience leading cross-functional teams from concept through commercialization
  • Deep understanding of consumer trends, retail environments, and shopper behavior
  • Strong presentation, communication, and influencing skills
  • Ability to balance creativity, consumer needs, business objectives, and operational realities

Preferred

  • Experience working with global sourcing and manufacturing partners
  • Strong understanding of materials, finishes, coatings, and cookware construction technologies
  • Experience with premium and opening-price-point product strategies
  • Passion for cooking, food culture, kitchen trends, and consumer lifestyle innovation

Benefits

  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • Paid Parental Leave
  • 401k and company match
  • EAP & Employee Wellness Programs
  • Volunteer Days Paid Time Off
  • Free Breakfast and Lunch at the Stamford Office
Cuisinart logo

Cuisinart

Cuisinart is a full-service culinary resource with a wide array of products including Air Fryers, Bakeware, Cookware, Coffee Makers, Food Processors, Ice Cream Makers and more.

Founded in 1971
Stamford, Connecticut, USA
196 employees (35 in marketing)

Traffic Signals

Monthly Visitors
805.3K
Monthly Google Ads Budget
$58.5K
Traffic Source Mix
Search
51.8%
Direct
40.4%
Referral
3.8%
Social
2.3%
Paid
1.6%

Headcount Trend

Current headcount: ~198

Marketing Team

Marketing Team Size
27 (14% of company)
Median Career Experience
10.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

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